At la fuga, our story starts where the roads get steep, the winds get fierce, and the strongest riders make their move—the fuga or "breakaway." It’s not just a cycling term for us; it’s a mindset, rooted in our identity and our journey, it’s a philosophy.

In the summer of 2024, la fuga Limited was born in London, founded by a team of cycling friends inspired by the resilience and grandeur of the Andes. Just as the towering peaks challenge those who dare to climb them, we set out to challenge the cycling apparel norm. As a small startup, we embraced the grit of a breakaway rider, pushing forward with determination and precision.

Our mission is to create cycling garments that go beyond performance—garments that empower riders to break barriers, chase personal victories, and redefine their journey on two wheels.

Our collections, from the avant-garde Disruptive line to the bold Rogue range, are crafted with an unwavering focus on quality, style and sustainability. Each piece reflects our commitment to high-end materials and innovative design, tested by passionate riders for passionate riders.

Rooted in the spirit of the Andes, at the top of the world in Ecuador and driven by the innovation of London, we don’t just create apparel; we create performance, adventure, and community. Whether you're climbing your first hill, tackling the slopes of the Andes, cruising through the rolling countryside of the UK, or leading the pack, la fuga is here to fuel your escape from the ordinary.

This is our story. Join us as we write yours.