Privacy Policy

La Fuga Limited ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal data when you purchase our cycling garments or engage with our website, in compliance with the UK Data Protection Act 2018 and the General Data Protection Regulation (GDPR) applicable to users in the United Kingdom and the European Union.

Who We Are

La Fuga Limited is the data controller of your personal information. We are responsible for how we collect, use, and protect your data in line with the GDPR and UK data protection laws.

  • Company Name: La Fuga Limited

  • Registered Address: 44A Cross Oak Road, Berkhamsted, Hertfordshire, HP4 3HZ, United Kingdom

  • Contact Email: hello@lafuga.eu

  • Contact Number: + 44 522056896

The Information We Collect

We collect and process personal data that is necessary for selling and delivering our products. The types of personal information we may collect include:

  • Identity Data: Name, title, and gender.

  • Contact Data: Billing address, delivery address, email address, and phone number.

  • Financial Data: Payment card details, bank account information, and transaction history.

  • Technical Data: IP address, browser type and version, and usage data on our website.

  • Marketing and Communication Data: Your preferences in receiving marketing communications from us.

How We Collect Your Data

We collect data using the following methods:

  • Direct Interactions: When you purchase products, fill out forms, or contact customer service.

  • Automated Technologies: We may automatically collect technical data about your browsing behavior using cookies and similar tracking technologies.

  • Third Parties: We may receive personal data from payment processors, delivery services, and analytics providers.

How We Use Your Data

We will only use your personal data when permitted by law. Common uses of your data include:

  • To Process Orders: To manage and deliver your cycling garments, handle payments, and process returns.

  • To Provide Customer Support: To respond to inquiries, requests, or issues related to your orders.

  • To Improve Our Products: To analyze customer feedback and improve our range of cycling garments, such as high-tech bib shorts and tri suits.

  • Marketing: To send you promotional offers, newsletters, and product updates, provided you have opted in.

Legal Basis for Processing

We rely on the following legal bases to process your personal data:

  • Contractual Necessity: Processing your data to fulfill your product orders.

  • Legitimate Interests: To improve our products and marketing efforts, where this does not infringe on your rights.

  • Consent: For direct marketing, which you can withdraw at any time.

  • Legal Obligation: When processing is required to comply with applicable laws.

How We Share Your Data

We may share your personal data with third parties, including:

  • Service Providers: Payment processors, delivery companies, and marketing agencies who assist us in fulfilling your orders.

  • Regulatory Authorities: When required to comply with legal obligations.

  • Business Transfers: In the event of a business sale or merger.

When transferring your data outside the UK or EEA, we ensure that appropriate safeguards are in place.

Your Rights:

As a customer, you have the following rights:

  • Access: Request access to the personal data we hold about you.

  • Rectification: Correct inaccurate or incomplete data.

  • Erasure: Request the deletion of your data where it’s no longer necessary.

  • Restriction: Request limited processing in specific circumstances.

  • Data Portability: Request your data be transferred to another provider.

  • Right to Object: Object to the processing of your data for marketing purposes.

To exercise any of these rights, please contact us at hello@lafuga.eu

Data Security

We implement appropriate technical and organizational measures to protect your data from unauthorized access, misuse, or disclosure.

Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, such as processing your orders and complying with legal obligations.

International Data Transfers

If we transfer your data outside the UK or EEA, we will ensure compliance with data protection laws, using safeguards such as Standard Contractual Clauses.

Cookies and Tracking Technologies

We use cookies to enhance your shopping experience on our website. You can manage your cookie preferences through your browser settings. For more details, please review our Cookie Policy.

Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. Any updates will be posted on this page with an updated effective date.

Contact Information

If you have any questions or concerns about this Privacy Policy or wish to exercise your rights, please contact us at:

La Fuga Limited

44A Cross Oak Road, Berkhamsted, Hertfordshire, HP4 3HZ, United Kingdom

hello@lafuga.eu

+44 522056896